The finest pet shampoo available. You will notice a difference the first time you use it. Makes your pets the softest, most touchable pets around. Leaves the hair shaft completely clean, without coating the hair. Premier uses a formula of natural botanical extracts to gently cleanse and intensify colors. Making white coats brilliant, browns richer, and dark coats darker and shinier than ever before. Restores moisture, balance, and strength to the coat. pH balanced. Silicone free. For best results, use with Premier Pet Conditioner and Premier Pet Spray for maximum conditioning and moisturizing benefits. Tropical scent.